Photos from Nova Scotia...

The Infamous Peggy's Cove, NS
Summer 2003

Fall 2003

Peggy's Cove, Nova Scotia

Early Evening before Hurricane Juan
Sept 2003

Peggy's Cove, Nova Scotia

Along the Road to Peggys' Cove
Summer 2003

Autumn 2003

Hacket's Cove, Nova Scotia

The Fine Art Software Company

Artellmedia™ Inc.

Artellmedia Inc. provides an innovative software product and resources that are tailor made for artists who paint, visual art students, and those who teach visual art.

Our Vision and Approach

The founder of Artellmedia Inc. is Philip Gagnon of Halifax, Nova Scotia. He is both an artist and a software engineer with experience in computer imaging technology that spans nearly 20 years. He says, "for us, it is important to have a unique mix of artist and computer imaging talent at the software design and engineering level. It's what makes us different. It gives us a unique insight into both the technical and creative aspects of visual art."

"The computer brought unprecedented opportunities during the last 20 years and, in our view, many opportunities have been missed. My dream was to build a simple software technology that would help artists learn basics of color and art faster, easier, and better than any other instructional method. So a few years ago we set out to build what was envisioned to be the Artist's Dream Tools... an intuitive software technology with resources for fine art applications. It would be used for real time art instruction and composition."

"So, instead of building just another 'photo-editing' tool, we began first by taking a good look at the whole creative process, including the 'painting' mediums as well as the 'high-tech' mediums. We also considered the teaching process and the art reproduction process. With that perspective in mind, the conceptual framework and preliminary plans for the software was complete and development began. We didn't know it at the time, but artellmedia was born."

Artellmedia is Real Time Art Media

The company name is the name of the technology. Artellmedia is "real time art media". Artellmedia is simple, intuitive, robust, and revolutionary. You've heard the old saying "a picture is worth a thousand words", well "artellmedia is worth a thousand pictures".

Here's why.

For the first time in the history of mankind, art teachers can use artellmedia to teach the theoretical foundations of color for art faster, easier, and better than any other method. Furthermore, artists have a simple and effective way to compose color for art more intuitively using their computer for pre-composition. Overall, artellmedia forms the foundational framework for making affordable software tools and resources for artists and teachers.

Artellmedia and Traditional Methods of Teaching Art

It's important to note that artellmedia does not replace traditional "hands-on" methods of teaching... it enhances them! Many confuse our intensions. It's not one method or the other... it's both methods working together to solve an age-old teaching problem. In our opinion traditional "hands-on" methods are the best for practice while artellmedia is the best for theory. Combined, artellmedia with traditional methods form a cost effective solution to teaching art in the physical classroom and the virtual classroom... online. And that what this tecnology is all about.

Our Product Today

Artworks Basic, a third generation product, now has a proven track record of stability and effecitveness which spans nearly 5 years now. The software was originally published under the product names "LightStudio" in 2002 and "ColorNotes" in 2004. Both product names are now retired.

A little history...

Today, Artellmedia Inc. is a small, privately owned Canadian company that was originally incorporated in March of 1991 in Halifax, Nova Scotia. Halifax is not far from the world famous... Peggy's Cove, Nova Scotia. At the time, the company provided software development and computer imaging consulting services.

In November 2002, under the business name Artclass Technologies Inc., the company released its "first generation" software product for consumer artists called "LightStudio".

In August 2004, the "second generation" software called "Artist ColorNotes" was released with shipments to Australia, Canada, Europe, Mexico, United Kingdom, and the United States.

In November 2004, the name "Artclass Technologies, Inc." was no longer appropriate for the business that has emerged. We had evolved beyond teaching applications to include composition and computer imaging. In December 2004 we changed the company name to Artellmedia Inc. and restructured the operation during the early months of 2005.

In May 2005, the company released a "third generation" software product called "Artworks Basic". We provide payment options in 6 different currencies and ship to more than 20 countries around the world.

Prepare your outside work, make it fit for yourself in the field; and afterward build your house.

Proverbs 24:27 NKJV