
Color is really much simpler that most artists think. If you really want to advance in color, then we encourage you to first learn the difference between the three color properties - hue, value, and intensity. Start with value because it is the most important. Once you know the difference between the three properties, you will soon realize that... all color effects are composed of simple combinations of hue, value, and intensity differences. That's all there is to it. When you get this, you will begin to see each of these properties in everything you look at.
Now here's where effects like "simultaneous contrast" and "after image" enter the scene... and play havoc. Since these effects alter and exaggerate the differences in the hue, value, and intensity combinations, the appearance of a color changes depending on the other colors around it. So, it's "in these effects" where the problems with color occur and where all the exciting opportunities begin. Let us explain.
As you begin to study combinations of hue, value, and intensity you will be surprised time and again. Note the word "surprised". The reason why you are surprised, is because these effects are really caused by perception. It's in our mind. It's like watching a magic act... but in this case the illusion is created by nature. Things are not what they appear to be. And, if you are not aware of it, it is much more convincing. However, just like finding out how the magician does a trick, you can also find out how your mind's eye is fooled by nature's interesting little color arrangements. Once you know, you know.
Here's our point. Unless you are color blind or have a color deficiency, most of the problems that relate to color (for art)... occur in our mind's eye, not our naked eye. Remember this! It has nothing to do with being a talented artist or not... but everything to do with the way our mind's eye works. Artist or not, everyone is subject to the same effects and you (the artist) can learn how these effects work.
Therefore, if you want to improve in color, first learn about hue, value, and intensity. Next, we suggest that you also become familiar with the way our mind's eye works with regard to color for the purpose of art. And that's where the G-Lab™ Color Technology comes in. It is designed to help you come to that knowledge and overcome these color effects quickly and easily. The reason this technology works is because it provides an intuitive and independent frame of reference that is not influenced by our mind's eye. Finally, an age old problem of teaching the fundamentals of color is now solved with the help of a computer.
The G-Lab™ Color Technology
The G-Lab™ Color Technology is built into Artworks Basic. It comes with special "real time" color controls that make it easy to study the three properties of color and understand effects like simultaneous contrast and after image. Just by using this software, you cannot help but become intimately familiar with hue, value, and intensity. You can explore, discover, and unravel any color effect you like. You find out why things look the way they do with ease. Start with simple things and grow at your own pace. Before you know it, the lights will begin to come on and you will never look back. What's more, everything you learn and discover can be applied using whatever medium you like.
There's nothing like this technology. It's instant. It's interactive. It's artist friendly. We have invented a simple, very effective way for artists to learn about color for art. It works.
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